Year
2024
Client
Jeni's Parlour
Category
Business
Product Duration
6 days
Jeni’s Parlour is one of several modern pet grooming websites I’ve designed and developed to reflect each brand’s unique personality and professional services. These sites feature clean, user-friendly layouts with calming aesthetics that mirror the in-person grooming experience—making it easy for pet owners to explore services, book appointments, and connect with the groomers. From responsive design to intuitive navigation, every detail was crafted to present these parlours as trusted, welcoming spaces for pets and their people.
The design of Jeni’s Parlour focuses on simplicity, warmth, and ease of use. Soft pastel tones, playful icons, and clean typography create a friendly and inviting atmosphere that appeals to pet owners while maintaining a professional feel. The layout is fully responsive, ensuring smooth navigation across all devices, with clearly structured sections for services, pricing, and booking. Subtle animations and engaging visuals were used to add personality without overwhelming the user, resulting in a polished experience that reflects the charm and care behind the brand.
The Jeni’s Parlour website was developed with a focus on responsiveness, performance, and smooth user interaction. The site features clean, maintainable code and a modular structure that allows for easy updates and scalability. Interactive elements like the booking interface and service highlights enhance usability, while animations and transitions are used subtly to create a fluid, engaging experience. The website is fully optimized for all devices and browsers, ensuring fast load times, strong SEO performance, and a seamless experience from start to finish.
The concept behind the Jeni’s Parlour website was to create a digital space that feels as welcoming and comforting as the grooming experience itself. The goal was to reflect the brand’s warmth, professionalism, and love for pets through a visually calming design paired with clear, user-focused content. Every element—from color palette to layout—was chosen to evoke trust and ease, encouraging pet owners to engage with the brand effortlessly. The overall experience aims to balance personality with professionalism, positioning Jeni’s Parlour as both friendly and dependable.
